By providing appropriate and timely information, people paid to join in your membership site. It is their right to anticipate that information to be updated on a regular basis because they may be depending upon it to make decisions. As soon as a person joins your membership site they should be told what your publishing schedule will be so that they know when they can expect to get new information. Adhering to that announced schedule is very important.

Deciding what your publishing schedule will be for your website is significant. Consider the kind of information you will be providing to your membership. Information that changes hourly will require a RSS feed. Information that needs to up-dated on a daily basis will most liable requires a content management system. For weekly publishing of content, you can do that yourself but a content management system can make it a lot easier.

Once you are planning your newsletter, you need to make a decision how often your ezine or newsletter will be sent out to your subscribers. Mostly, you need to create a schedule and stick with it. You can send schedules daily, weekly, bi-weekly or monthly.

Daily - that means 365 newsletters a year. You could exhaust your welcome even with your most devoted members.

Weekly - 52 letters a year, a little over 4 a month. Would your members appreciate that much mail from you?

Bi-weekly - Publishing an e-zine twice a month is just often adequate to keep you fresh in your subscribers’ minds but not so often that they become aggravated with you.

Monthly - doesn’t seem often enough. Your members may forget about you and where your website lives on the Internet.